Samsung Launches ‘I See Your Dreams’ Campaign for Orange Africa Cup of Nations Equatorial Guinea 2015

Samsung partners with Orange AFCON 2015 to make dreams come true

Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, is pleased to announce the ‘I See Your Dreams’ campaign to engage fans and help the youth in pursuing soccer in Africa during the Orange Africa Cup of Nations (AFCON) Equatorial Guinea 2015, which started on the 17th of January 2015 and will end on the 8th February 2015.

Samsung proudly supports the beautiful game and this campaign is symbolic of the company’s passion for the continent and football. The ‘I See Your Dreams’ campaign gives football fans the opportunity to get closer to making their football dreams come true. The campaign will run in Ghana whose team has qualified for the tournament.

Samsung has partnered with a local soccer hero, Andre Ayew from Ghana who is recognised for his individual commitment to the sport and has worked hard to make his own dreams come true, as well as a soccer Legend, Yaw Preko who will be active in engaging with football fans during the course of the campaign.

Key elements of the campaign include:

-       Dream Maker school donation campaign where Samsung  donated items in support of football development in schools situated in  Accra , this CSI initiative took place on the 15^th and  16^th of January 2015 at Kotobabi Junior High School (3) and Kotobabi Junior High School (4).

-       Retail activations at selected Samsung Brand Stores which will give fans an opportunity to meet the football legends. The promotional activations will take place at the following Brand Stores;

-       West Hill Mall

From Wednesday, 21 January 2015 until Sunday 25 January 2015

-       Junction Mall

From Wednesday, 28 January until Sunday 1 February 2015

-       RingRoad

From Wednesday, 24 February until Sunday 8 February 2015

-       ‘I See Your Dreams’ Dream Camps where fans will be given the opportunity to receive football training and tips of professional coaches as well as chat to the football legends who will share their experiences having played for their national sides. The Dream Camp will be held on the 23rd of January 2015 at Lizzy’s Sports Club in Accra.

-       The campaign will create excitement through engagement with football fans around Africa with a focus on Zambia and Ghana, whose teams have qualified for the tournament.

Samsung gives Africans the experiences and opportunities to share the football passion through the ‘I See Your Dreams’ campaign. Samsung’s ‘I See Your Dreams’ video connects with the African passion and pride for football, two of the children who appear in the video are participants of 2013 Samsung’s football youth camp. The music in the video was performed by Drakensburg Boys Choir in South Africa, and over 100 million online users have watched I See Your Dreams all around the world.

For more information please visit: http://www.samsung.com/africa_en/home