SAMSUNG BRINGS A NEW TWIST TO FASHION

Samsung Electronics West Africa offered the Fashion Designers, Models and fashion lovers at the just ended Glitz African Fashion Week (#GAFW) a new look at fashion through the eyes of their new and innovative GALAXY Note 10.1 and GALAXY Note 3 with the glamorous Smart Watch accessory an initiative inspired by Samsung’s global Accelerating Discoveries and Possibilities philosophy.

Samsung was featured on the runway during the Samsung Moment Runway Show, when world class models walked the runway with Samsung GALAXY Smartphones and accessories to bring out the fashion twist to these devices and how they compliment modern fashion trends. The event which was trending live on twitter engaged the audience in the Samsung Runway Snap with which they took pictures with their Samsung GALAXY Smartphones during the various runway events and shared it live during the various runway shows during the #GAFW.

Samsung also gave participants at this year’s #GAFW the opportunity to get a free digital sketch of themselves with the GALAXY Note 3 and Note 10.1. The experience saw a lot of fashion enthusiasts visit the Samsung stand to get a sketch. The media was not left out of the excitement as they also had the Samsung Media Lounge - a hi-tech area where the media they were able to report live from the venue and also upload stories from the event to their websites with hi-tech gadgets supported by hi-speed Wi-Fi internet. "Just as Samsung connects the continent through technology, it now has the opportunity to create a conversation through fashion," says Jaspreet Singh Business Leader for Handheld Products at Samsung Electronics West Africa.

Samsung is truly marrying tech and fashion as designers the world over continue to design great accessories to compliment latest Samsung Smartphones and accessories and Samsung has a growing global relationship with fashion. Recent collaborations include a limited-edition crowd-sourced designed handbag by Alexander Wang (NY), and accessory designs by Moschino (Milan), Nicholas Kirkwood (London) and the Korean label, Kuho womens wear.

The #GAFW was held at the Accra International Conference Center from 7^th to the 9^th of November, 2013. The show is the participation of over 30 fashion designers from across the globe.