Samsung has unveiled a new film titled
– “Looking 4 Myself” starring Usher promoting its Smart TV.
Directed by Rich Lee, the film
features two Ushers facing off against each other, as "down-to-earth"
Usher seeks revenge against "celebrity" Usher after fame causes the
demise of his romantic relationship. The film follows the two Ushers as they
battle each other in an elaborately choreographed dance routine across downtown
Los Angeles. As the face-off between the two Ushers ensues, the
motion-controlled Samsung Smart TV plays a role in the film's story in a
variety of innovative ways, such as when Usher's dance moves control a variety
of features of the Samsung Smart TV.
The film which brings Usher and
Samsung together to create an artistic and provoking digital film experience
also seamlessly integrated Samsung’s Smart TV into the story in a way that sets
a new standard in content marketing.
Vice president Yoon Jung Lee of
Samsung also added: “We can’t think of a more compelling way to demonstrate the
Samsung Smart TV technology than by integrating it into the choreography of our
digital film collaboration with Usher.
“This effort once again demonstrates
Samsung’s commitment to developing irresistible content for our consumers that
builds the Samsung brand in new and innovative ways.”
The Samsung Smart TV features
breakthrough motion controls, which allows viewers to zoom in on images, adjust
the volume, and even navigate the menu using the flick of a hand instead of a
remote control. In addition, the Samsung Smart TV creates an immersive social
media experience for viewers.
Since the film’s debut on 13 June it
has received over 19 million views.
The film, Usher's 'Looking 4 Myself'
Presented by Samsung, is available via Samsung's YouTube channel, http://www.youtube.com/samsungtelevisions.
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